.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once familiarized to running into billions in financial backing yearly, have actually raised virtually $360 thousand so far this year, placing it on course to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That stagnation is due to market concentration, elevated governing stress, as well as financial uncertainties.ADWEEK spoke to 5 VCs that remain to purchase adtech firms, despite these challenges, about what they are searching for and also what they stay away from. Possibly unsurprisingly, these entrepreneurs are actually targeting options in privacy-focused technologies and also industry-specific places including connected TV.